Informatica MDM enables organizations to create a trusted view of businesscritical data, the 360-view of the relationships and interactions. It empowers sales, service and marketing teams with better customer knowledge for offer creation, problem solving, segmentation, targeting, and higher campaign ROI. It helps companies retain and delight customers and grow wallet share by capitalizing on cross-sell and upsell opportunities. By creating trusted view of business-critical data, Informatica MDM allows companies to boost business efficiency, fuel critical decision making, and grow the business rapidly.
